Football is Sick. Coach, Will You Help to Heal?

Yes, it starts with YOU. ⚽

And maybe right now you’re thinking:
“Me? How so?”
“What could I possibly change?”
“How would I even begin?”

The truth is: doubt is natural.
The mind always wants to rationalize.
The ego wants to protect itself.

But here’s an invitation:
Pause for a moment. Breathe.
Consider this possibility…

What if there is something more you could do?
What if there’s something within you, something you haven’t looked at yet that holds the potential to transform you?
Isn’t now the perfect time to gently set aside the ego — even just for a moment — and explore that possibility?

You’re not alone in this reflection. Many professionals in football feel the same dilemma.
They sense that something needs to change… but don’t know where to start.

💡 The answer is closer than you think.

In this post, I invite you to open your mind – without judgment – and simply observe, feel whether this resonates with you.

The Silent Revolution in Football has Begun

In a sector like football, where rationality, strategy, aggressive competition, and economic interests have historically dominated, it’s easy to forget that behind every player, there’s a human being.
And behind every human being… there’s an inner world to care for.

For decades, football has been shaped by a misunderstood masculine energy — one that focuses on doing, winning, controlling.
And yes, it delivered results.

But it also left a trail: Anxiety, Stress, Emotional Blockages, Inflated Egos, Disconnected athletes. 

Now is the time for a paradigm shift. One that invites more feminine energy into the game — and we’re not talking about gender, but qualities: LOVE, COMPASSION, PRESENCE, RESPECTE, KINDNESS.

“But That’s Not Part of Football…”

Some will say. That’s where the resistance begins.

In recent months, I’ve witnessed professionals reject any approach that brings more light, more awareness, more humanity.
They doubt.
They question.
They exclude.
They shut down opportunities for growth — as coaches and as individuals.

And many do so unconsciously.

This isn’t about blame or judge. That’s not the point.
This is about offering a different perspective, a new philosophy of life.
One that only asks you to try it for yourself and discover the shift it can bring.

The Truth is Hard, But Liberating

The truth is… the energy of compassion, empathy, caring, and love doesn’t resonate with what many carry inside. That emotional state simply doesn’t feel familiar.

They don’t recognise love because they’ve never truly felt it.
They grew up in environments where affection, vulnerability, or emotional validation had no place.

So, how could they offer others, their team, something they’ve never experienced?

The good news: What is unfamiliar today… can become your NEW familiar.

Receiving praise without confusing it with vanity.
Feeling proud of your effort.
Accepting recognition without armor.
Owning your successes, knowing you’re worthy of it.

All of this can be learned. And more than that…
It can be liberating.

The Science is Already Here – Football Will Catch Up

You don’t need to believe in spirituality or personal development alone.
Science already supports the benefits of mindfulness, meditation, and self-awareness, not only in high performance, but also in business leadership.

In football, it will happen too.
It’s only a matter of time.

Younger generations are already more open.
Less resistant.
More awake.

The conversations I’ve had with emerging coaches and young athletes confirm this:
Most of the resistance we still see comes from ignorance, fear, or an attachment to outdated models that no longer serve.

A Matter of Consciousness

In the field of Physical Literacy (Portugal, Australia), recent studies emphasise the importance of seeing the athlete as a whole human being — physically, mentally, emotionally, and spiritually.

Developing performance isn’t just about training harder. It’s about training with awareness.

And who better to lead that change… than you, coach?

You hold the power to shape more than just players.
You can shape lives.
You can create space for feeling, for listening, for growth.
You can be an example, not just of tactical leadership, but of human presence.

The shift has already begun. Now… the choice is yours.

👉 Will you keep resisting, clinging to old stories and outdated truths?
Or…
👉 Will you become an active part of this new era of football — more conscious, more human, more vibrant?

The ego will try to protect you.
It will want to keep everything the same.
But your heart already knows…
A new game has begun.

Coach, this revolution isn’t built on tactics alone.
It’s built on the courage to feel,
the humility to learn,
and the love to transform.

ARE YOU READY?

We can help you realign with your goals while gaining a deeper understanding of the powerful inner forces you already possess, so you can bring your vision to life and leave a lasting legacy in every young and adult athlete you encounter. Start HERE.

Or take the first step TODAY and embark on the 33-Day Journey to Elevate Your Consciousness and Transform Your Reality. Register HERE.

(video in Portuguese only)